My approach to the project arose out of this idea from a shot I already had (it's not in the video) involving light and a person interacting with it. From there I just filmed shots that I found interesting relating to that. As in all my work, the structure changed almost completely during editing, and the video you're seeing is not what I set out to make. But I am happy (sort of) with what happened. I have to admit that a lot of what McLuhan says in this book goes over my head. But I do relate a lot personally to his idea that life is moving too fast for us to comprehend or society to get a handle on. This idea of going backwards while we simultaneously go forward is something that I tried to incorporate into this video. I tried to mess with time a bit by using slow motion and jump cuts. The last shot of this video tries to tie the rest of it together and comment on the artificiality of our world. Sometimes life feels completely mean...